Building Education Opportunities was a program offered by the Child Welfare League of Canada, designed to help social workers, parents and young people access financial planning information for post-secondary education. Resources in English, French and Inuk included information sheets, booklets and PowerPoint presentations.

The program needed its own identity but it also needed to be recognized as part of the CWLC. So, both the CLWC logo and colours, as well as the BEO logo needed to be present.

How it started

BEO needed to be recognized as a part of the Child Welfare League but still needed to stand on its own. Using only the CWLC colours didn’t give this brand enough distinction so we added the green.

How we grew it